Change the footer once. Every email updates.

Transactional email for SaaS, event-driven. Your backend posts an event — else.events decides which template goes out based on rules, renders it, and sends it through your mail provider. Header, footer, and CTA live as reusable blocks: change them once, every template follows. Your users stay in your database.

What it solves

Changing a footer, logo, or CTA today means touching 30 transactional templates.
Mailchimp and friends are built for campaigns — transactional email from your app needs something different.
A contact list in a third-party system that's never cleanly synced with your own database.
Multilingual templates that cost a deployment for every new language.

What you get

Visual MJML editor with reusable blocks: change once, every template updates live.
Event API with rule engine — your backend posts an event, dedupe and fan-out included.
No contact-list sync: only SHA-256 hashes in the send log. EU hosting, GDPR-ready, lean DPA.
Sending via Postmark (default) or your own SMTP, signed webhooks back, billing per event instead of per contact.

Learn more

Full feature set on else.events

The product site has live examples, integrations, full pricing, and a 14-day trial without a credit card.

Go to else.events →